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音樂器材

Music

Creating. Producing. Making fun with people.

This is my practice, and music is my medium. 

01

Barcardi

For this Bacardi spec commercial, I created both the music and sound design.

Inspired by the spot’s vibrant Latin American visuals, I built the track around Afro-Cuban grooves, syncopated percussion, driving bass, and playful rhythmic accents, to echo the brand’s Caribbean roots.

Layering these elements with modern electronic production, the sound world aims to feel sunny, energetic, and a little bit wild, supporting the ad’s sense of movement, celebration, and freedom.

02

Acura

For this Acura commercial, I created a rock-influenced score with punchy drums, gritty guitar textures, and a driving, melodic bass line. The bass carries most of the movement in the track, locking tightly to the cuts, engine revs, and driving shots to emphasize acceleration and control.


Layered with subtle impacts and transitional sound design, the music aims to amplify the car’s sense of power, precision, and confidence on the road.

03

Dreamy Day

Cinta Xia_Dreamy Day_EDM
00:00 / 02:51

An EDM track inspired by an imaginary painting where a glass-walled city apartment and a forest meet at the ocean’s edge. Airy synths and a gentle beat open into a more psycho, surreal middle section, where my own field recordings from Acadia National Park - bird calls and waves - fade in and out as sound design, blurring the line between urban life and nature.

 

As a sound designer, I love blending sounds I record from my surroundings into my tracks, letting the real world quietly haunt the electronic one.

04

Aha

My first fully self-produced pop track - written, recorded, performed, produced, and mixed by me from start to finish. “AHA” captures that moment when everything suddenly clicks, wrapped in a bright, catchy pop sound.

Cinta Xia_Aha_Pop_Compress
00:00 / 03:04

05

MVN Music

Instructor: Professor. Tod Machover

MVN Music is an ambisonic piece I began developing at the MIT Media Lab under the guidance of Professor Tod Machover, growing out of a question I brought from the classroom: how do people listen differently to the same environment? As a snowboarder, I went to Aspen Mountain to record how snowboarding actually sounds and feels — the board riding on snow, walking in snowshoes, the lift, the crowd — and then blended these field recordings with music I produced later in the studio. I designed it as a 360° immersive mix that turns the whole snowboarding journey into a surround soundscape.

 

For the best listening experience, I suggest using headphones and letting the sound move around you.

designed by Chuanlin Xia @ 2025
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